How to Elevate Your Online Presence In The Hair Industry: Content Marketing Strategies That Work Including Salon Social Media Marketing

Snazz the Edit
Oct 12
2 min read

From storytelling to salon social media strategies, discover how you can attract more clients and stand out in a competitive beauty and hair industry with TedesignStudios

Terri-Louise Huntley Creative Marketing & Design Director - @tedesignstudios

Launching TedesignStudios and working in partnership with a leading hair salon chain, I’ve seen first-hand the power of great storytelling in the Hair & Beauty industry. With in-salon partnerships alongside world-renowned brands such as L’Oréal, I understand that salons today are operating in an increasingly competitive landscape. To stand out, it’s no longer just about the service you provide in the chair, it's also about the way your brand lives online.

For salons, content is more than just nice before and after it’s your salon floor, your voice, and the extension of your customer service. With so many businesses vying for attention, the brands that succeed are those that consistently show personality, authenticity, and expertise through their digital presence.

Practical Strategies to Elevate Your Salon’s Content

Showcase Real People, Real Results

Clients love to see transformations. Sharing authentic before-and-after shots or short reels of treatments in progress creates trust and positions your salon as approachable and results-driven. Keep theses to 1 second clips to maintain engagement!

Educate Your Audience

Whether it’s a quick tutorial on heat-free styling or tips on protecting coloured hair, educational content gives value beyond the appointment and establishes your team as experts.

Behind-the-Scenes Storytelling

People connect with people, not just products. Share moments of your team training, preparing for a big launch, or simply having fun in the salon. It humanises your brand and builds stronger loyalty.

Optimise for Local Reach

Salons thrive in the community, so make sure your content is discoverable locally. Using geo-tags, local hashtags, and partnerships with nearby businesses can expand your reach where it matters most.

TeDesignStudios - @tedesignstudios

Simple Tricks to Keep Content Flowing

One of the biggest challenges salons face is consistency. My advice? Batch-create content. With one client captures imagery, videos of each step.This content can be put together or used individually. Never fear about repurposing what you already have. A single transformation photo can become a carousel post, a reel overlay, and a story, maximising impact with minimal effort.

When businesses work with me through TedesignStudios, the process is collaborative from start to finish. I begin by getting to know your brand, its personality, values, and goals. From there, I develop a content strategy tailored to your audience, whether that’s elevating your Instagram presence, creating campaign visuals, or building a bank of evergreen content your team can use year-round.

What makes my approach unique is the blend of creative design expertise with hands-on industry experience. Having worked closely with a salon chain that partners with brands such as L’Oréal, I understand the standards and expectations of professional hair and beauty marketing. Clients often tell me they love the balance I bring, strategic insight paired with creative execution that feels authentic to their salon.At the end of the day, my goal for clients is simple: to help them shine online in the same way they do in person. With the right salon social media content strategy, your brand can stand out, connect with clients more deeply, and ultimately grow.